Cracking the Code: How Manchester City F.C. managed to break into the Premier League Elite
“Cracking the Code” is a report analysing the recent history of the Premier League (2008-2021) and how Manchester City FC. managed to break into the elite previously dominated by the “big 4”, take, and maintain a leading position in terms of results, trophies, valuation and revenue. What were the drivers, the outcome and the opposing forces?
The report details the macro- and microeconomic environmental impact on the business of Manchester City . The club’s macroeconomic exposure, market exposure and cost vulnerabilities compared to other Premier League clubs are analysed. The effectiveness of the business strategy of the firm is analysed, and how well it is equipped to withstand any future global economic shocks.
|Chapter 1: A strange tale|
|Chapter 2: Introduction to the firm and its markets|
|Chapter 3: Revenue streams|
|Chapter 4: Market exposure|
|Chapter 5: Entry barriers|
|Chapter 6: Elasticity of demand|
|Chapter 7: Vulnerability, cost and exposure|
|Chapter 8: Protection|
|Chapter 9: Conclusions and outlook|
The content of this report was put together as part of my assignment in the Economics of the Business Environment (EBE) module at Warwick Business School (WBS), but hopefully it will be of value to other fans as well.